FAQ
Whether you need web page content or an experienced web content writer you’ll find your answers here.
Creating exceptional customer value starts with a value proposition statement that resonates loud and clear with your ideal prospects. That value comes to life through helpful, unique content that builds trust and positions you as the ‘go to’ expert. Read on for answers to questions about website optimization and more.
Why should I hire a web content writer?
Your web page content, blogs and articles leave the first, and often the only, impression on a prospective client. Did you know 95 percent of prospects go to your webite before deciding whether or not they’ll call you? It’s critical that your content creates a connection with and motivates your ideal prospects, plus it has to follow internet marketing SEO best practices or it doesn’t stand a chance of getting read.
No one knows your products and services better than you. But that’s precisely why you’re the wrong person to write your own web page content. You’re so close to your business that it’s difficult, if not impossible, to see your solutions and their benefits through your potential client’s eyes. After all, if they knew everything you do, they’d already be customers, wouldn’t they? If just makes good business sense to hire an objective professional to do the talking, or writing, for you.
Write 2 the Point knows how to answer the critical conversion questions that are lurking in your prospect’s mind and position you as the only logical choice. You can count on our website optimization success record to generate tons of qualified traffic, then sit back while your conversion-ready web page content goes to work.
What is a value proposition statement?
The most creative, spot-on content in the world won’t convert if it doesn’t have a solid value proposition to stand on. A value proposition statement should clearly communicate to prospects why they’re perfect candidates for your solution based on their challenges, what desired outcomes they’ll enjoy as a customer, and why you’re the only sensible choice given all their options. It needs to connect with both their heads and their hearts.
How is web page content different from print?
Studies show we read differently online than on paper. We’re used to reading books from cover-to-cover, so most of us won’t think twice about reading an entire brochure. But when we go online looking for information, scanning is the most efficient way to find what’s most relevant. Just like with brick and mortar stores, when it comes to getting your point across online it’s all about location, location, location.
Write 2 the Point is well versed in eye tracking studies that show the prime real estate for web page content. We’ll optimize your site layout by matching up your business goals with what’s most important to site visitors, plus we’ll highlight and format your content based on best practices. The end result–search engines find what they’re looking for, site visitors enjoy a wow user experience and your conversion rate soars.
Why do I need website optimization? Can’t I just use pay-per-click to get top rankings?
Pay-per-click can get you fast rankings and traffic in the short-term, but it’s time consuming, tough to maintain your position and can get pretty pricey for your highly competitive keywords. Website optimization gives you organic, natural rankings over the long haul. Write 2 the Point’s comprehensive website assessment addresses all the critical on and off page internet marketing SEO factors plus goes even further to optimize your layout, user experience and value proposition. We’ll help you rank for a broader list of relevant keywords to drive more qualified site traffic, then seal the deal with compelling web page content.
I know I need to improve my internet marketing SEO and web page content but I’m not sure where to start?
No problem. Just call 727-455-9010 or contact us for a brief interview at no charge. We’ll ask the right questions to clarify your goals so we can steer you in the right direction.
Still have questions? We’ve got answers about web page content and more. Call 727-455-9010 or contact us.
